Category Archives: Social Media Marketing

Emerging femtech


by: Glenda Shaw

Femtech, or women’s health products, are often seen as a niche market – which is peculiar, as half of the world’s population are women.

How about someone saying that fashion for women is globally recognized only as a niche market? What is femtech and what does the future look like for female technology?
Femtech or female technology addresses women’s health situations from period-tracking to pregnancy or lactation apps, and other health related issues. Femtech is slowly getting more and more attention in the media, and among companies. To mention a few, Clue, Natural Cycles and the Flex Company have entered the market to provide women with healthy and digital solutions for menstrual and contraceptive challenges. These companies offer applications and tangible products to facilitate women’s health from more punctual fertility planning to tampons that can be left in for up to 12 hours a time.[…

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